Mascotting

Do you know what’s more fun than having a mascot? Having TWO mascots. Many organizations successfully start with one mascot and then extend their mascot family by adding further characters to [...]

There are so many ways to use your mascot for promotional purposes, but today we’ll be looking at In-Game Entertainment – which might just help make you a little profit! We are sometimes [...]

As you know, mascots are an excellent tool for enhancing your brand’s relatability and spreading awareness about your organization.  You made a Facebook page for your mascot, and it has 43 [...]

You can access a pdf copy of the draft here. Mascot Code of Conduct – a draft

Arguably, the most valuable asset of your company is the most intangible… your branding. And your mascot is a big part of that branding. It is incredibly important to protect the brand that you [...]

Developing and maintaining momentum is a crucial component of long-term mascotting. Like with most marketing campaigns; it is important to plan for the long and short term success of your own [...]

So, you’ve spent thousands of dollars in the planning, design and development of a mascot character, and mascot program. You have created a beautiful, high quality mascot that is truly a work of [...]