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Arguably, the most valuable asset of your company is the most intangible… your branding. And your mascot is a big part of that branding. It is incredibly important to protect the brand that you [...]

Are you a fan of fans? We know we are. No one likes breathing in stale air, especially when they’re wearing a giant dog head… outside….during the hottest day of the summer. This [...]

The best way to learn is by doing…. We’ve all heard that one before. We’d like to add to that sentiment, however, by insisting that the best way of learning is by doing [...]

Q: Tell us about your audience.  Is your program primarily focused on children, teens, adults or all three? A: The Canadian Red Cross Swimming and Water Safety’s mission is to “Improve the [...]

Q: Tell us about your audience.  Is your program primarily focused on children, teens, adults or all three?  Do you find your mascot(s) are more effective with a large or small [...]